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Re-ID and customer type identification via camera and AI databases

One of the most exciting innovations in the retail media sector is the re-identification (Re-ID) of customers using camera technology and AI databases. Re-ID makes it possible to recognise customers who enter the shop based on certain characteristics and classify them into specific customer types. The classification is based on anonymous and GDPR-compliant data such as age, gender and customer mood.

By using cameras and an AI-driven database solution, these customer types are recognised in real time. This offers retailers the opportunity to target their customers individually and specifically, significantly increasing the relevance of advertising messages. The entire process takes place seamlessly in the background so that the customer's shopping experience is not disrupted, while valuable insights are gained for customised marketing strategies.

Customised content playout after classification

As soon as a customer has been classified, customer-relevant content is displayed. This is where the expertise of our neuromarketing experts at @Kochstrasse comes into play. They ensure that the different customer types are addressed in a cerebral and effective way. Neuromarketing is the key to formulating and presenting advertising messages in such a way that they optimally appeal to customers' emotional and cognitive processing. This not only increases the customer's attention, but also the likelihood that they will react to the advertising and make a purchase decision.

Re-ID and customer type identification via camera and AI databases

Customised content playout after classification

As soon as a customer has been classified, customer-relevant content is displayed. This is where the expertise of our neuromarketing experts at @Kochstrasse comes into play. They ensure that the different customer types are addressed in a cerebral and effective way. Neuromarketing is the key to formulating and presenting advertising messages in such a way that they optimally appeal to customers' emotional and cognitive processing. This not only increases the customer's attention, but also the likelihood that they will react to the advertising and make a purchase decision.

Re-ID and customer type identification via camera and AI databases

Customised content playout after classification

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Measuring the customer journey and merging purchase history and Re-ID

Another key aspect of our retail media solution is the comprehensive recording of the customer journey. This includes merging purchase history (POS and online) and Re-ID technology. This enables an in-depth analysis of the purchasing process that goes far beyond simple transaction data. Retailers can understand which advertising measures have led directly to a purchase, how customers move through the shop and even determine the length of stay.

The integration of Re-ID data with sales report data and purchase history provides a 360-degree view of customer behaviour. This makes it possible to further refine targeted marketing measures and make the sales process even more effective.

AI-driven database learns success patterns and reinforces them automatically

Our AI database is not static, but is constantly learning in real time from the most successful advertising patterns. The AI analyses which campaigns and content achieve the best results and automatically adjusts future content playouts to reinforce these success patterns. This ensures constant optimisation of advertising measures and thereby maximises the efficiency of retail media strategies. You can ensure that advertising is not only seen, but also recognised and appreciated by the right customers.

Conclusion

At 4Dmagic, we combine advanced technologies such as Re-ID, AI and programmatic advertising with profound neuroscience expertise to take retail media to the next level. Our solutions enable retailers and brands to better understand their customers, deliver personalised and effective advertising and optimise the entire sales process. With 4Dmagic, you are well-equipped to capitalise on the opportunities of retail media and thrive in the highly competitive retail industry.

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