RetailMedia.
return the investment of your digital signage in a month
4Dmagic is one of the leading technology partners in the fashion and lifestyle industry. With its own software development department, we are able to respond to every customer requirement in a timely, flexible, and transparent manner.
We are familiar with the challenges in B2B and B2C commerce and harness the power of deep learning and AI systems. With the 4Dmagic developer and sales expert team, we are developing an API first strategy. This simplifies the integration of interfaces, third-party systems, and sales channels.
This enables you to optimize your processes from inventory management to customer service and realize fully automated workflows. With an individually tailored best-in-class strategy, you improve the productivity of your POS, business processes, and thus sustainably all participants in your value chain.
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Advantages of retail media for retailers
Retail media offers stationary retailers a wide range of opportunities:
Strengthen customer loyalty: Customised and engaging advertising makes customers feel more connected to the shop, which fosters loyalty.
- Additional revenue streams: Retailers can rent out advertising space in their shops to brands, generating additional revenue.
- Sales growth: Focused adverts support the targeted sale of products, helping to increase sales.
- Improving the shopping experience: Personalised content makes shopping more enjoyable and informed for customers.
Advantages of retail media for brands
Retail media also offers numerous advantages for brands:
- Targeted customer approach: advertising reaches customers directly in an environment where they are more willing to make a purchase, which increases the effectiveness of the messages.
- Increased brand presence: Well-placed adverts improve the visibility of the brand and consolidate its market position.
- Increased efficiency: Precise placement of advertising minimises wastage and maximises campaign efficiency.
- Real-time optimisation: Brands can use up-to-date data to adapt their advertising to customer preferences in real time.
Advantages of retail media for customers
For customers, retail media means an optimised shopping experience:
- Personalised advertising: the content displayed is tailored to the customer's individual interests, making shopping more relevant and enjoyable.
- Useful additional information: Targeted product information and offers enable customers to make informed purchasing decisions.
- Time efficiency: Customised recommendations make shopping more efficient, saving customers time.
Retail media and customer data
The use of customer data plays a crucial role in the personalisation of retail media. Retailers can use data from loyalty programmes or previous purchases to tailor advertising to customers' individual needs and preferences. However, it is important that the privacy of data is strictly adhered to and that customers retain control over their personal information.
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Success stories of retail media in stationary retail
There are many examples of retailers who have successfully implemented retail media:
- Fashion shops: personalised advertising in changing rooms has increased sales of accessories.
- Supermarkets: Offers and discounts directly at the POS have led to higher impulse purchases.
- Shopping centres: The marketing of events and special promotions has increased visitor numbers and sales.
The role of artificial intelligence in retail media
Artificial intelligence (AI) is playing an increasingly important role in retail media. Machine learning can be used to automatically adapt advertising messages to customer preferences. AI also helps to predict customer behaviour and optimise the placement of ads to achieve maximum benefit.
Outlook for the future of retail media in stationary retail
Retail media will continue to evolve in the coming years, particularly through the use of new technologies such as augmented reality (AR) and virtual reality (VR). Smart shopping environments and the advanced use of customer data will revolutionise store-based retail. In the long term, personalised and interactive advertisements could further improve the shopping experience and increase retailers' sales.